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Archive for January, 2012

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Sponsors exerting greater influence over NASCAR drivers and teams in weak economy

Monday, January 2nd, 2012

By Richard Allen
 
In the high times of NASCAR back in the early 2000s teams could almost dictate terms to their sponsors. In good economic times with television ratings near their all time peak and fans being made to put their names on waiting lists for tickets at several tracks, teams had leverage over their backers. […]

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