Click on the logo below for the most complete Dirt Late Model coverage anywhere

For the Best RV Sales and Service


Rich's Articles & Blogs


« Is there trouble in paradise: Gordon vs. Johnson | Main | My prediction: Junior will win in Talladega »

Could losing Shell work out in RCR’s favor?

By admin | April 22, 2010

By Richard Allen

It was recently announced that the Shell Oil Company and its Pennzoil brand would leave Richard Childress Racing, which it has sponsored since 2007, to join forces with Penske Racing South and driver Kurt Busch.

There is never a good time for a NASCAR team to lose a sponsor, and these trying economic times are certainly no different. However, in an odd twist of events, this could(and I emphasize the word COULD) work out in RCR’s favor.

Because Kasey Kahne is leaving Richard Petty Motorsports there is the possibility that his current sponsor, Budweiser, may be looking for somewhere to land in 2011 and beyond. Kahne’s eventual new home, Hendrick Motorsports, and Bud seem reluctant to sign for a second stint with each other(Budweiser was once the sponsor for the #25 HMS car). And with RPM’s future looking very much in doubt, ‘The King of Beers’ almost certainly will be looking to begin a new relationship elsewhere.

With two major ifs to be considered, RCR could come out on top of this wrangling. IF they are able to re-sign driver Kevin Harvick or bring in a driver of equal notoriety, and IF they can lure Budweiser to their camp, they will be better off than before.

With all its ability to market and with its significant appeal among the NASCAR fan base, Budweiser has long been regarded as one of the top sponsors in the sport. Not only would the beer maker provide ample funding to finance a top NASCAR team, but their marketing arm would provide exposure to whatever team they sponsor that would serve to broaden a driver’s fan base among a highly coveted demographic. That in turn can help a team lure other sponsors to fill associate roles.

And more, Budweiser just seems more suited for NASCAR. Shell, which is a Dutch company, has more the feel of a Formula 1 or IndyCar sponsor than a stock car backer. To back that statement, one consideration the company noted for switching teams was the ability to place their logo on Roger Penske’s IndyCar machines.

Should a couple of major COULD’s and IF’s fall the right way, Richard Childress Racing could find themselves in better shape going into next season than they are right now, even with the loss of a primary sponsor.

But, of course, it might not work out at all.

Follow @RacingWithRich on twitter.

Richard Allen is a member of the National Motorsports Press Association. His weekly columns appear in The Mountain Press and The Knoxville Journal.

Topics: Articles |

5 Responses to “Could losing Shell work out in RCR’s favor?”

  1. midasmicah Says:
    April 23rd, 2010 at 12:06 pm

    My fear is that Harvick will go to Hendricks-Stewart racing and make the make up of the cup series even worse. The favortism towards this team is ruining the sport. And yes, budweiser would be good fit for RCR.

  2. Joe from Pittsburgh Says:
    April 23rd, 2010 at 2:51 pm

    Being a fan of whatever the Bud car is (yes,I have rooted for many different drivers,makes and teams because of it over the years),I just want to see Bud NOT go back to Hendrick Motorsports. I think they got shafted with being the experimental team on the 25 in the 90’s and Craven and Dallenbach as drivers were a joke. But let’s not kid ourself–other than maybe RCR,there arent any good teams out there left. Maybe Bud should just do like they did in NHRA and get out of Na$car.

  3. Marybeth Says:
    April 23rd, 2010 at 4:51 pm

    Budweiser is also a Dutch company now. HMS did not want Bud when Jr. came over. They have now lost Kellogg’s. HMS is so broke all of their employees had to take a pay cut. Time has a way of changing things.

  4. Richard Petersen Says:
    April 23rd, 2010 at 6:40 pm

    Lets put the pieces together here.
    Kevin Harvick may most likely leave Richard Childress Racing after this year and bolt to like Stewart Haas Racing or whatever Chevy team. Budweiser, sponsoring Kasey Kahne, may be looking for a new home in 2011 and beyond. Dale Earnhardt Jr. realize that this Hendrick deal will never win him his Championship he has been wanting his whole life. As most of us has heard already, Dale Earnhardt Jr will be driving the #3 Wrangler Jeans Chevy in Daytona July 2nd with some help of Richard Childress Racing.

    My predictions is that:
    Kasey Kahne takes the wheel of the #25 National Guard / AMP Energy Chevy for Hendrick Motorsports in 2011. Kevin Harvick goes to Stewart Haas and takes the #29 with him. Dale Jr will be driving the #88 Budweiser Chevy for Richard Childress and decides to wait to win his championship before taking the wheel of the Fame #3.

  5. mkrcr Says:
    April 24th, 2010 at 7:28 pm

    Not a member of “The Nation” but Mr. Peterson, you’re predictions are the most logical, albeit fantasy, of all the scenarios I’ve read. JR’s home should have always been RCR. I believe he’s learned what it’s like to dance with the devil. 3 or not, that’s his and Richards choice, but RCR is showing some power and could at least give Jr. a decent crew chief. And for RCR’s sake, Harvick needs to go. I’ve never thought there was any real loyalty there.