By admin | November 16, 2010
By Richard Allen
Last week I wrote a piece entitled, â€œNASCAR/ESPN could see higher television ratings this week, but how long will it last?â€ In the piece I explained that the race in Phoenix could possibly reap the benefits of an action filled race in Texas which had all the elements NASCAR could have wanted in terms of stirring interest.
The Texas event featured a fight between two of NASCARâ€™s biggest stars, the dominant team in the sport showing a possible sign of weakness and a nail biting finish in which the lead changed hands multiple times(unofficially) over the final two laps. If those happenings could not cause at least a few more people to tune in for the following race then what could?
Within the previously mentioned piece I went on to say that even with all that happened in the Texas race, the same factors to have divided NASCAR from its fans were still in place. The Chase for the Championship, the Car of Tomorrow and any number of other gimmicks instituted by the sanctioning body were not going to change.
It was my belief that if the television ratings for Phoenix were down it would be a very telling sign for NASCAR and its broadcast partners.
Well, the ratings for Phoenix are in and NASCAR seems to have been told. I did not necessarily expect that there would be more viewers for this past Sundayâ€™s race than there were for the same race a year ago. But, I did think there was a possibility there would be some sort of an upswing over last weekâ€™s numbers.
The Phoenix race received a final national household coverage rating of 2.9, averaging just over 4,000,000 viewers. Both of those numbers are down from last year when the race was shown on ABC rather than ESPN. But most interesting to me is that both of those numbers are lower than those of the Texas race.
Even with all that took place in the Lone Star State just one week earlier, almost 600,000 fewer people tuned in to see the race in Phoenix.
Are you listening NASCAR? The fans have told you in no uncertain terms how they feel about your generic car, your fabricated championship and all of your gimmicks designed to provide a SportsCenter finish each and every week.
Originally I had intended to title the piece mentioned above, â€œIf NASCAR and ESPN canâ€™t get better ratings this week they might as well give upâ€. Well, what now?
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Here are other columns you may find interesting:
NASCAR/ESPN could see higher television ratings this week, but how long will it last? http://racingwithrich.com/?p=1313
Homestead to settle close championship battle http://racingwithrich.com/?p=1314
Can dirt racing become a viable television sport? http://tennesseeracer.com/?p=1259
For links to all sorts of dirt racing news http://dirtracinstation.blogspot.com/
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