By admin | March 18, 2011
By Richard Allen
Trevor Bayne is young, nice looking, personable and a local hero when he races at Bristol. And. oh yeah, he won the Daytona 500 earlier this year. So, why in the world is he driving a plain, white car in the Nationwide Series race on the track no more than two hours away from his boyhood home?
Every year, I take my sons to the Bristol Motor Speedway for Ford Fan Friday. It has become an annual bonding session for the Allen men. This year as we watched the Nationwide cars prepare for the Scottâ€™s EZ Seed 300 we couldnâ€™t help but notice that the car being most closely watched by the fans in the stands had nothing to advertise on its quarter panels.
Bayneâ€™s #16 Roush Fenway Racing Ford offered a clean slate that should have been taken advantage of by some company, particularly a Tennessee based company. All anyone needed to do to confirm the 20 year old Knoxville nativeâ€™s popularity in his home area was to have gone to Food City Race Night on Thursday night. The event, which has lagged in recent years due to the lack of big name drivers, pulled in a huge crowd at the Knoxville Expo Center with that bulk of that audience standing in line for a glimpse of their local hero.
Had some business based in the Volunteer State seized the opportunity to sponsor Bayne in Saturdayâ€™s race they could have benefited greatly from the driverâ€™s ever growing following.
And more, one of these companies could have benefited from the fact that Bayne has become somewhat of a media darling since Daytona. According to a story published on SBNation.com by Jeff Gluck, Bayne is 6th in the number of mentions by Fox broadcasters so far this season. That information came from a study by Joyce Julius and Associates.
Not being privy to all information needed, there is one thing I must mention as at least a possibility as to why Bayne is unsponsored in the Nationwide Series for this race. Perhaps Roush Fenway Racing has priced themselves out of the market. Maybe the asking price is simply too high to justify the expense. However, it would seem as though they would be willing to listen to any reasonable offer. The #16 car has had race by race sponsors in 2011.
Unfortunately, when Trevor Bayne fires his plain white Ford to life on Saturday in Bristol it will look the way it does because someone somewhere dropped the ball. One of my business owning east Tennessee neighbors had a golden opportunity and missed it. I know that if RacingWithRich.com had the money I would have taken advantage.
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