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« NASCAR’s top-35 rule may be rendered null and void in 2012 | Main | “Merry Christmas, A.J. Allmendinger” -signed, Kurt Busch »

Best Buy to Roush Fenway creates more questions than it answers

By admin | December 20, 2011


By Richard Allen

In one of the least surprising moves of the current off season, it was made official on Tuesday morning that electronics provider Best Buy was ending its association with Richard Petty Motorsports to partner with Roush Fenway Racing for the 2012 season. The deal is for the company to serve as primary sponsor on the #17 Fords of Matt Kenseth for nine races, on the #99 Fords of Carl Edwards for two races and on both cars as associate sponsor when not in the primary role.

While that announcement does in fact answer the question of which team the sponsor will align itself, there are a number of other questions that arise in the wake of the move.

First, the deal with RFR is only for nine races on the #17 car. Last year in a model that seems to be the emerging trend in racing sponsorship, Kenseth’s ride carried a number of different primary backers that were pieced together throughout the season. So, will there be other sponsors to come on board the that car in 2012? And if so, who?

Second, where does the Best Buy announcement leave Richard Petty Motorsports? The two car operation that had planned on fielding rides for both Marcos Ambrose in the #9 car and A.J. Allmendinger in the #43 machine(which had been sponsored by Best Buy), now finds itself seriously lacking in sponsorship funding. So, will this organization be able to maintain two cars? Will the famous number #43 remain on track? And, will Allmendinger have a ride going forward?

And more, this move seemingly casts a dark shadow on the hopes of Kurt Busch securing a fulltime ride for 2012. The 2004 Sprint Cup champion had been rumored to move into the #43 car replacing Allmendinger in an attempt to keep Best Buy in the RPM stable. Now, with the sponsor leaving, it would appear unlikely that the team would want to commit the dollars necessary to secure a driver of Busch’s stature.

All in all, the announcement that Best Buy is going to Roush Fenway Racing only manages to answer the question of which cars will actually carry that company’s colors in 2012. Beyond that, there are a number of questions left unanswered.

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Topics: Articles |

14 Responses to “Best Buy to Roush Fenway creates more questions than it answers”

  1. Tyler West Says:
    December 20th, 2011 at 1:50 pm

    Roush racing SUCKS!! I can’t stand Jack Roush. He and his organization totally suck! He cries about everything and now he and Best Buy have screwed RPM. They will never win a championship with Edwards. Their great FR9 didn’t do much for them when it counted. UPS and Best Buy can screw off as well. They both jumped ship to be with Edwards. Hopefully Rousch has terrible luck in 2012.

  2. Charles Says:
    December 20th, 2011 at 7:47 pm

    Tyler West

    Roush Racing is a class act..Jack Roush when it comes to ethics is as good or better than most teams !

    Jack has not complained no more than most team owners, the only thing is Nascar press seems to demonize him because he tells his opinion to them and not behind their backs !!!!

    Nascar needs more ‘car guys’ like Roush!!

  3. Offkilter Says:
    December 20th, 2011 at 9:04 pm

    Tyler, i wouldn’t discount cousin carl out of a championship. He’s one of the best. As far as jack goes…yep, he’s always been a whiner.

  4. Russ Says:
    December 20th, 2011 at 10:02 pm

    I agree this move does raise a few questions as you say.

    1. Long term what is the future of Best Buy as a sponsor? While we dont know the dollar amount it would be surprising if this is an increase over what RPM was getting for the #43. Best Buy itself is under serious pressure from Amazon and its earnings have declined as a result.

    2. Does Kurt Busch have the ability to attract a sponsor in the short term, or, like Michael Vick and Tiger Woods (to name two extreme examples) will their be a exile period until sponsors are willing to associate their name with his.

    3. Will RPM be able to attract sponsorship, or, if not will they continue with just one car.

    As to the previous comments about RFR, they do have a certain reputation, and from what I hear its well deserved. Just ask the owners of the company that used to distribute ford racing parts.

  5. Richard Allen Says:
    December 21st, 2011 at 10:39 am

    According to a number of reports out this morning it appears as though at least one of those questions has been answered. AJ Allmendinger is likely destined to take of the #22 car.

    There are also reports out that David Ragan may fill the seat of the 43 ride.

    Kurt Busch still waits.

  6. Glen H. Says:
    December 21st, 2011 at 11:37 am

    So another full time sponsor leaves NASCAR. Since last season (off the top of my head) UPS, Red Bull, Crown Royal and now Best Buy have all either left or cut back on their sponsorships.

    That does not bode well for the sport.

  7. Jim Says:
    December 21st, 2011 at 1:10 pm

    Best Buy has indeed moved to RFR and scaled back. I for one, wish they would leave the sport all together. They are a classless retailer, and are proving to be a classless sponsor, as they again have switched teams and left a well respected driver and team in limbo.

    I’m am happy that AJ Allmendinger is working on an agreement to take over the 22 car at Penske Racing, but that still leaves Petty in a bad situation.

  8. Chris Fiegler Says:
    December 21st, 2011 at 10:41 pm

    What will be the Next Sprint Cup Series Team to Close up Shop & Go Out Of Business Since Team Red Bull Closed up Shop on December 1?

  9. Kenny Powers Says:
    December 22nd, 2011 at 2:23 pm

    Right on Tyler West!.

    Racing takes money. Money is tight these days. Leave your thin skin at the door.

  10. Russ Says:
    December 22nd, 2011 at 3:01 pm

    When talking about sponsors, Stop and think about all the government sponsorship of Nascar race cars.

    As a veteran I’m not anti military far from it. And I realize they waste a heck of a lot of money on other things. But I dont think that my tax dollars need to be spent on that.

    Particularly as because of the economy there are more people trying to get in the military than they can take.

    If that money was removed how many more cars would be parked?

  11. Charles Says:
    December 23rd, 2011 at 9:11 am

    Russ

    I agree with you on military spending!!!!!

    Seen a report that said just the National Gards sponsorship of Dale Jr and Hendrick Motorsports is close to $22 million a year!!!!

    Have freinds retired in National Gard, cannot get things for their reserve unit, because of lack of money as a excuse!!!!!

    Plus with all the fly overs that cost money as well, dont think it will do a thing for recruiting!!!

  12. Russ Says:
    December 23rd, 2011 at 2:02 pm

    Charles
    Thanks. My personal opinion is that this is all a result of political contributions, and allegiances with the political class.

    Interesting in that many of the hard core fans, which used to be one of, have a real problem with government bailouts - unless it is to something like this.

    As the past president of a local charity I can’t understand the logic of a “feed the hungary” organization paying millions to sponsor a race car!

  13. Charles Says:
    December 23rd, 2011 at 5:59 pm

    Russ

    Again thumbs up…this AARP Feed the Hungry program just in all due respect pass the smell test!

    I mean they are probably puting in close to $15 million a year or more in Jeff Gordons racecar!!

    You could feed a lot of hungry people with that…I mean we have our government giving tons of aid…Red Cross, Salvation Army etc!

    AARP who I” use to be a member” should be helping lowering senior citizens cost of insurance…instead of this program, I mean I try to help some local folks who have needs when a fire or death or accident hurt them…but $15 million in Nascar I have issues!!!!!

  14. Russ Says:
    December 24th, 2011 at 8:51 am

    Charles
    As you have figured out, its part of the game. Some of those in the ruling class scratching each others back. (We dont need to talk about tax breaks do we?)

    We operated a successful and growing food bank in our community, which continues today. Additionally in the community were several other church based foodbanks. Not one turned anyone away, or paid for food.

    Neither one of these issues passes the smell test. In fact they do smell, but not like a bunch of roses.

    Remember last year, when it was proposed that the government cut this funding to the teams? The outcry about how unfair it was? Well, I think it is unfair,and a bit of a shell game.