By admin | December 22, 2011
By Richard Allen
According to reports, there is a strong probability of Kurt Busch driving a Nationwide Series car in 2012 for his brother’s Kyle Busch Motorsports team. If this were to come to fruition, imagine the opportunities for creative marketing.
Personally, I have never really been a fan of the many so called reality television shows aired on just about every network across the dial nowadays. But these two controversial and volatile brothers working together offers limitless possibilities for a can’t miss TV show. No doubt, race fans and non race fans alike would be drawn in on a weekly basis to see what would happen next.
With the recent shakeup at the Speed Network seeming to indicate more of a move in the direction of reality programming for that channel, this could be a perfect fit. Of course, the show would have to air late enough for the kids to have been put to bed or else the audio might be little more than a constant bleep.
And not only would Speed stand to gain from a ‘Beating the Buschs’ show but so would NASCAR. The sanctioning body seems to be courting the demographic fan base that watches reality shows so this would offer them exactly what they have been longing for, a direct hotline to the 18-30 male constituency.
Such a show would essentially be the ‘Jersey Shore’ of NASCAR. And with Snooki, one of the Jersey personalities, having visited a Sprint Cup race last year, the tie-in is complete.
And best of all, not only would the Busch to Busch in-car radio make for incredible sound bites, but the conversations inside the shop in which the two talk about other drivers, car owners and NASCAR officials would be solid gold television. After those conversations hit the airwaves NASCAR would be able to issue enough secret fines to easily offset loses from poor ticket sales and lagging sponsor revenue.
Latest word has it that Kurt Busch has an agreement in place to drive James Finch’s #51 Sprint Cup car and driving for Kyle Busch Motorsports. It might very well be that Kurt will declare himself for the Nationwide Series championship since drivers have to pick a series and the KBM car will certainly be the stronger of his two rides.
Obviously, this column was written in jest. But in all seriousness, a reality show featuring the elder Busch driving for the younger Busch would be something I would probably tune in to see. It would make History Channel’s ‘Madhouse’ of a couple of years ago seem pretty tame.
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