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« “Merry Christmas, A.J. Allmendinger” -signed, Kurt Busch | Main | Did NASCAR have a great season in 2011 or just a great ending? »

Kurt driving Kyle’s Nationwide car offers limitless reality television possibilities

By admin | December 22, 2011


By Richard Allen

According to reports, there is a strong probability of Kurt Busch driving a Nationwide Series car in 2012 for his brother’s Kyle Busch Motorsports team. If this were to come to fruition, imagine the opportunities for creative marketing.

Personally, I have never really been a fan of the many so called reality television shows aired on just about every network across the dial nowadays. But these two controversial and volatile brothers working together offers limitless possibilities for a can’t miss TV show. No doubt, race fans and non race fans alike would be drawn in on a weekly basis to see what would happen next.

With the recent shakeup at the Speed Network seeming to indicate more of a move in the direction of reality programming for that channel, this could be a perfect fit. Of course, the show would have to air late enough for the kids to have been put to bed or else the audio might be little more than a constant bleep.

And not only would Speed stand to gain from a ‘Beating the Buschs’ show but so would NASCAR. The sanctioning body seems to be courting the demographic fan base that watches reality shows so this would offer them exactly what they have been longing for, a direct hotline to the 18-30 male constituency.

Such a show would essentially be the ‘Jersey Shore’ of NASCAR. And with Snooki, one of the Jersey personalities, having visited a Sprint Cup race last year, the tie-in is complete.

And best of all, not only would the Busch to Busch in-car radio make for incredible sound bites, but the conversations inside the shop in which the two talk about other drivers, car owners and NASCAR officials would be solid gold television. After those conversations hit the airwaves NASCAR would be able to issue enough secret fines to easily offset loses from poor ticket sales and lagging sponsor revenue.

Latest word has it that Kurt Busch has an agreement in place to drive James Finch’s #51 Sprint Cup car and driving for Kyle Busch Motorsports. It might very well be that Kurt will declare himself for the Nationwide Series championship since drivers have to pick a series and the KBM car will certainly be the stronger of his two rides.

Obviously, this column was written in jest. But in all seriousness, a reality show featuring the elder Busch driving for the younger Busch would be something I would probably tune in to see. It would make History Channel’s ‘Madhouse’ of a couple of years ago seem pretty tame.

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Topics: Articles |

6 Responses to “Kurt driving Kyle’s Nationwide car offers limitless reality television possibilities”

  1. Mr. Tony Geinzer Says:
    December 22nd, 2011 at 7:46 pm

    Rich, I would say that if Kurt AND Kyle Busch where on the same team, I would be glad I didn’t back Toyota no more. I feel that being in the same school as a couple postadolescent teenage witches not named Sabrina is not good and I find Kurt Busch being fined a G Unit (50 Grand) is not must see TV, its Must Flee TV for everyone!

  2. Lydia Says:
    December 23rd, 2011 at 6:58 am

    Ha! NASCAR should PAY Kurt’s salary to drive Kyle’s car! Ratings for NNS would hit the roof! And in the war of words Vegas could have a “Busch brothers betting line”…who swore the most during the race (you know Kyle will be on pitbox “directing” his brother), how many cars does Kurt take out each race, how many cars did Kyle tell Kurt to take out each race, over/under on driver/owner fines, how many races Kurt drives before he’s fired, etc etc! The biggest problem will be NASCAR will have to run the races late night and leave Speed Channel for a channel up in the “higher numbers” where swearing profusely is accepted and expected! Hey NASCAR could go PPV and really rake in the dough! But seriously folks, I wish them both the best..!!

  3. Karen Says:
    December 23rd, 2011 at 1:03 pm

    The logic of the article is wrong. Think about it. A team doesn’t have to start all races to be in the top 35 in points. Only in Nationwide all the top teams required to attempt all races to keep their guaranteed starting spot. This means the top 35 rule will be even MORE important, not less. There are sure to be a few teams in the bottom of the 35 that don’t attempt all races.

  4. Russ Says:
    December 23rd, 2011 at 1:50 pm

    Kurt Busch may be just what the Nationwide series needs. When you look at the stands you can see that the attendance certainly isn’t supporting the series. Therefore it must be TV and Nascar’s share of the trinket sales.
    Therefore anything that helps the ratings and sells tee shirts is worthwhile.

  5. Robert Eastman Says:
    December 23rd, 2011 at 7:50 pm

    Great Idea…
    “The Bad Boys’ Busch… Bash, Smash and Crash!”
    To make it “Must See TV”… NASCAR will have to give it… “Secret Fine Exemption Status.”
    Rich… a “Brilliant Concept” that will sky-rocket you into the Big-Time. Seriously… it’ll do “Wonders” for NASCAR’s ratings! (Can I be your partner?)

  6. Steve Says:
    December 28th, 2011 at 3:05 pm

    Ratings and attendance will not increase in the NW series if Busch runs in the series, part time or full time. It will be even worse if he sissy’s out and runs for a championship in the NW series. Who want’s to watch Kurt smoke the minor leaguers ever week? Attendance/ratings have fallen yearly with the Keselowski/Edwards/Busch show the last few years.

    And yet people still honestly think the Cup guys are healthy for this series. What a joke!