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Could Atlanta be the next track to lose a date?

By admin | May 29, 2008

By Richard Allen

 

Several major announcements came out of the two weeks the Sprint Cup Series spent in Charlotte but perhaps the biggest will prove to be that Speedway Motorsports, Inc. recently completed a deal to purchase the Kentucky Speedway.

This begins yet another new chapter in the history of the 1½ mile facility located about half way between Cincinnati, Ohio and Louisville, Kentucky. The track, which opened in 2000, has gone through a tumultuous history in its attempt to obtain a Sprint Cup Series date.

Perhaps, after lawsuits and attempts to purchase other tracks, the solution may have presented itself with the SMI takeover. However, no new dates will be created just because the race promoting conglomerate now controls the track. If the speedway is to finally host a Sprint Cup race another track will have to lose a date. And, it will have to be an SMI track that has to give up a race.

The question is, which SMI track is most vulnerable? A quick look reveals one speedway that may be in serious jeopardy of having a race taken away.

Atlanta Motor Speedway has consistently been the company’s poorest performer. A track which typically provides outstanding racing does not provide outstanding ticket sales. Last fall, just before the cars rolled off pit road to start the race, Matt Kenseth was heard to say over his in car radio, “It’s a shame they can’t sell this place out as good as the racing is here.”

Among the other SMI properties, none seems to be having similar issues. Las Vegas only has one date and sells it out. SMI has spent large sums of money renovating the road course in Sonoma so it looks to keep its one date. Texas, Charlotte and Bristol would likely not even be considered for losing a date. Recent addition to the SMI fold, New Hampshire, could be a possibility but its ticket sales are typically far better than Atlanta.

SMI Chairman Bruton Smith has recently shown interest in purchasing either or both of the tracks in Dover and Pocono. The Pocono ownership has said they are not interested in selling. Dover ownership has not been so quick to deny the possibility of a sale. Obviously, any new purchase by SMI could play into this situation.

Atlanta, California Speedway and Talladega Superspeedway have recently been given the go ahead to enact a three way date switch which will take effect in 2009. After moving to the Labor Day weekend, if AMS cannot sell out its grandstands it is likely that one of its dates will be given to the Kentucky track.

No inside information is really needed. SMI likely did not buy the track without the intention of bringing it into the Sprint Cup fold. No other SMI track does as poorly as Atlanta and NASCAR is not going to create any new dates.

NASCAR has said that the Kentucky track will not be added to the 2009 schedule which gives AMS one more year to sell some tickets.

If you are a fan of the Atlanta Motor Speedway the writing is on the wall. Either the track will do better or another speedway will get a chance.

Richard Allen is a member of the National Motorsports Press Association. His weekly column appears in The Mountain Press every Wednesday.

Topics: Articles |

5 Responses to “Could Atlanta be the next track to lose a date?”

  1. ron pannell Says:
    May 30th, 2008 at 7:44 am

    give darlington labor day atlanta is not much better than cali. 1 more yr. then put darlington where it should be. LABOR DAY WKND.

  2. Charles Says:
    May 30th, 2008 at 7:47 am

    I dont understand the logic sometimes for moving dates or closing racetracks!
    Rockingham is closed because they said it was in a bad market, which is not far from Charlotte, but Martinsville gets to keep both races, I love Martinsville and hope it keeps a race their, and went to races their the past two years, but Rockingham was so much better! Plenty of empty seats at Martinsville as well! But nobody seems to bandstand it or say it should lose a date, Darlington the”Masters” of Nascar was demoted as well, but the track at California is not selling well that replaced it, moving the Darlington Southern 500 was one Nascars biggest mistakes, and hurt the morale of its grassroots fans! I hear only 35 to 45 thousand fans attend Sonmana California, Rockingham and Darlington in bad times had better attendence! So which is it, the market it is in or the ticket sales?Seems to me the TV Markets are the factor more than the ticket sales! With high gas prices and the state of Nascar, TV is now my market as well!

  3. Keith Says:
    May 30th, 2008 at 9:54 am

    Dover can’t say if it for sale or not because it is a public company. If Bruton would buy Dover and move a date from it he would be a fool it is in Na$car’s largest market just look at a map it is less than 3 hours from over 50 million people. If he would market it better than they do now he could sell 180,000 seats they sell 135,000 with hardly any now.

  4. Steve Says:
    May 31st, 2008 at 5:47 am

    Atlantas one of the better races,lets get rid of the sleepers like california,pocono,chicago,mich and while we at it build a 3/4 mile high banked track,to much riding and not enough racing on the cookie cutters….this sport has forgotten its past………..

  5. Hotrod Says:
    June 4th, 2008 at 12:36 pm

    I have been going to Atlanta for 25 years, so I know a little about it. Personally,now a days I think its a boring race except for the last 10 laps. I would be ok with losing a date. It is real expensive going to these races with a decent seat. Lose the spring race and keep the fall chase race.It will sell out.