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How can Trevor Bayne not be racing in Bristol?

By admin | March 12, 2012

By Richard Allen


All the ingredients are in place for Trevor Bayne to have a great weekend in east Tennessee at the Bristol Motor Speedway. The popular young driver is from Knoxville, which is less than a two hour drive away from the high banked track. He drives for strong teams in Roush Fenway Racing and Wood Brothers Racing. He has won the Daytona 500 and has also won a Nationwide Series event.

But there is just one problem for Bayne and his many fans in the area. Neither his Wood Brothers Racing Sprint Cup team nor his Roush Fenway Racing Nationwide Series team has a sponsor for the weekend. So unfortunately, the east Tennessee native will not be racing on his home track unless a last minute backer emerges.

It would seem to be a slam dunk call for a company from this area to gain exposure and score some positive public relations points with their customers and potential new clients by associating themselves with such a well liked and positive representative as Bayne. He may well be the second most popular professional athlete in east Tennessee, behind only Peyton Manning.

There are a number of companies based in the area that could benefit from a Bayne association, even if it were only a brief one. It almost seems shameful that someone won’t step up in this situation and take advantage of such an opportunity.

Perhaps the blame doesn’t lie with the potential sponsors. Maybe the asking price is being set too high by the race teams in an attempt to take advantage of Bayne’s early career success and his highly marketable personality.

Whatever the reason, there is no way Trevor Bayne should not be on track this weekend so close to his home and his primary fan base in Bristol. It will truly be a shame and real missed opportunity if the green flag drops on either race this weekend with this driver not in the field, but it looks as if that will be the case.

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10 Responses to “How can Trevor Bayne not be racing in Bristol?”

  1. Tommy Says:
    March 13th, 2012 at 8:53 am

    Price is not too “high.” In order to be competitive and have a good showing for the team and sponsor, there’s a minimum financial number that must be met.

    That can vary depending on where you are racing, but you have to understand, that once you lower your price to a level that is unsustainable, then you’re boxed in.

    Also, cobbling a bunch of sponsors together to reach that figure is a difficult proposition. The sponsors have to be complementary and not conflict with Nascar contingency sponsors and fit the image of the driver and/or team. Then, with multiple sponsors, the job of collecting money becomes very difficult.

    Hope I helped some.

  2. midasmicah Says:
    March 13th, 2012 at 9:40 am

    how can the sport remain viable if there is no promoting the young drivers’ coming up. There are way too many “official sponsors of nascar”. Drivers’ like Bayne are the future of nascar. But it seems nascar continues to keep the binders on. Good grief!

  3. Russ Says:
    March 13th, 2012 at 10:16 am

    Is this a business model that is sustainable? As a sponsor myself <in another form of racing, I dread the start of the season. The person I sponsor is a good guy, and my ego enjoys seeing my name on the side of the car. Particularly when it does well.
    BUT, I hate writing the checks because I know I’m not getting a return on my investment. This year will probably do it for me.
    I bet a lot of former sponsors, and people who have declined sponsoring a car feel the same way.

  4. Tommy Says:
    March 13th, 2012 at 3:43 pm

    Just my opinion, but Nascar racing has proven to be very successful for many sponsors. There have been far more success stories than failures, that’s for sure.

    I think we’re all hopeful that as the economy continues to improve and consumers feel more comfortable spending, more businesses will begin to see the need to market their products. As we know, businesses always cut their marketing budget when there are economic problems. I’ve never understood that thinking, but its a fact that everyone has to live with.

    As for the business model being sustainable, I think that everyone in all racing series have made adjustments and have learned to do more with less. There is a point however, where you can’t cut anymore.

    Russ, I applaud your support of the team that you sponsor. Hopefully, you and those who work with you on this can identify some ways to get more return on your investment. You are correct that in order for this all to work, everyone needs to win. It can’t be a one way street.

  5. Jim Says:
    March 13th, 2012 at 5:18 pm

    I don’t know if this has anything to do with it, but Ken Schrader is entered in the race in a Jack Roush owned #32 car with no sponsor. I believe that would be the fourth and final car Jack could enter into the race under the RFR banner, if it is. That would be leaving it up the Wood Brothers to enter Trevor in the 21.

    Rich, maybe you could look further into this and see if I’m right. And maybe look into if Leonard/Eddie are against running an un-sponsored car at Bristol. Or anywhere.

  6. Sue Rarick Says:
    March 13th, 2012 at 8:27 pm

    I have to side with Russ on this. There are so many better ways to spend your advertising budget. And a company has to be selling to a national audience to make it worth while. I doubt Federated Auto Parts got their monies worth at Las Vegas. And even though Reutimann’s sponsor has said they saw an increase in business, how often was Reutimann’s on air at Vegas?
    There are a lot more effective ways to market. And ratings have been down again this year. So it’s even more ineffective.

  7. Shane Says:
    March 14th, 2012 at 1:56 pm

    I have an idea why dont all of Trevors fans, and I know he has a bunch, send a couple dollars into Wood Brothers Racing and let the fans sponser him until the rest of the world gets their heads out of their A**es and someone sponsers him. I would be willing too send My share in.

  8. Richard Allen Says:
    March 14th, 2012 at 2:47 pm

    It has been announced that Bayne will race in the Nationwide Series event in Bristol.

  9. Offkilter Says:
    March 14th, 2012 at 6:21 pm

    Seems like rousch racing has struggled securing sponors more than the other top teams through years.

  10. Russ Says:
    March 16th, 2012 at 12:44 am

    As far as the racers learning to do more with less. I don’t see it. Although I am willing to be corrected on that.

    But, that part is irrelevant. A sponsorship only makes sense if it increases profits from sales more than what is being spent on the sponsorship. Otherwise its not a sponsorship, its just giving somebody money.