By admin | March 12, 2012
By Richard Allen
All the ingredients are in place for Trevor Bayne to have a great weekend in east Tennessee at the Bristol Motor Speedway. The popular young driver is from Knoxville, which is less than a two hour drive away from the high banked track. He drives for strong teams in Roush Fenway Racing and Wood Brothers Racing. He has won the Daytona 500 and has also won a Nationwide Series event.
But there is just one problem for Bayne and his many fans in the area. Neither his Wood Brothers Racing Sprint Cup team nor his Roush Fenway Racing Nationwide Series team has a sponsor for the weekend. So unfortunately, the east Tennessee native will not be racing on his home track unless a last minute backer emerges.
It would seem to be a slam dunk call for a company from this area to gain exposure and score some positive public relations points with their customers and potential new clients by associating themselves with such a well liked and positive representative as Bayne. He may well be the second most popular professional athlete in east Tennessee, behind only Peyton Manning.
There are a number of companies based in the area that could benefit from a Bayne association, even if it were only a brief one. It almost seems shameful that someone won’t step up in this situation and take advantage of such an opportunity.
Perhaps the blame doesn’t lie with the potential sponsors. Maybe the asking price is being set too high by the race teams in an attempt to take advantage of Bayne’s early career success and his highly marketable personality.
Whatever the reason, there is no way Trevor Bayne should not be on track this weekend so close to his home and his primary fan base in Bristol. It will truly be a shame and real missed opportunity if the green flag drops on either race this weekend with this driver not in the field, but it looks as if that will be the case.
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