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Here Digger, Digger, Digger…A tribute to Fox

By admin | February 27, 2009

By Richard Allen


I’m not sure who makes the executive decisions at Fox for NASCAR coverage but some of those decisions are questionable, at best. If the Hollywood brass at the television network are trying to anger and insult race fans, they are succeeding.

Here are some not so serious(or maybe they are serious) observations about Fox’s NASCAR coverage:

1. It’s no wonder late night talk show hosts David Letterman and Jay Leno are winding down the runs of their respective shows. As Fox continues to bump race start times back more and more, the late night hosts have realized they will be going up against live coverage of NASCAR races very soon.

2. Fox’s pre-race shows are so long that Joey Logano actually had to shave before the one in California ended.

3. Fox thinks so highly of NASCAR that they were willing to cut short the biggest race of the season so that a cartoon character who hasn’t aged in 18 years could have his first show broadcast in HDTV air on time.

4. If attendance drops off too badly, here is a new money making scheme for NASCAR. They could go to drought plagued areas and charge a fee to make it rain. Then, schedule a race and let Fox have the coverage. They would plan a date of the race, then delay the start of the race so that rain is sure to fall in the midst of the event. It’s a sure thing.

5. Why only limit concerts to pre-race? How about stopping the race at the halfway point, especially if rain is in the forecast, to have some singing and dancing?

6. And most importantly, SOMEBODY PLEASE KILL THAT DAMN GOPHER!!! Where’s the Bill Murray character ‘Carl the Greenskeeper’ from Caddyshack when you need him?

7. If the fox that scampered across the track in California had actually caught Digger it would have been the ultimate irony. Fox’s gopher killed by a fox.

8. But hey, I kid because I care.

Richard Allen is a member of the National Motorsports Press Association. His weekly column appears in The Mountain Press every Wednesday.

Topics: Articles |

5 Responses to “Here Digger, Digger, Digger…A tribute to Fox”

  1. JT Says:
    February 28th, 2009 at 5:21 am

    All of your observations are spot on. I was watching the Daytona Fox pre-race gibberish, in spite of the fact that I loathe DW, until the Digger cartoon started. I switched off and didn’t return until it was time for the green flag. How’s that working for ya Fox?

  2. cindy Says:
    February 28th, 2009 at 9:18 am

    As far as who makes decisions as Fox, they seem to be doing a good job. They have the highest ratings of all the NASCAR races they run. During their stint, Feb-May, they have the highest ratings of all the sport shows during that time, including March Madness.

    Fox’s pre-race show is also the highest rated show. The wonderful thing of America is that YOU DON’T HAVE TO WATCH IT!!! I don’t complain about DESPARATE HOUSEWIVES. I don’t like it, I don’t watch it, period.

    Unlike HBO, ESPN and its many networks, Fox cannot pass on costs to the consumer by charging . The only way they can stay in the green is by advertising. I can see complaints about the type of commercials if a network is selling Viagra or vodka during a children’s program–but complaints during a race? Wierd!!

    A few weeks ago superstore had Digger on their list of best sellers. Keith Urban wrote and recorded a song for Digger and friends. Motorsports Authentics has increased the Digger merchandize while reducing the merchandize of some drivers. And now with a life-sized Digger walking around the tracks, with kids begging for a hug, I can only imagine the sales will continue to grow.

    I guess the nay-sayers will stop when Wal-Mart starts selling Digger stuff.

  3. dawg Says:
    February 28th, 2009 at 9:59 am

    Faux’s loss, is MRN, & Sirius’s gain. ABC used to do a better job back in the Wide World of Sports days. Even cutting away for Figure Skating, from Belgrade. Was less annoying than Faux, DW, & that damn rodent have become.
    I think NA$CAR is just using Faux to soften us up for PPV.

  4. Ken O Says:
    February 28th, 2009 at 11:22 am

    I think NA$CAR on Fox is a social experiment. They are testing the public to see how far they can go before the people rebel. It is funded by the government so they will know how far they can go with their crazy laws before a rebellion.

    It looks like they can get by with a lot.

  5. keith Says:
    February 28th, 2009 at 3:52 pm

    Don’t forget the Fox affilliate The Speed Channel I won’t watch any Truck series races until Michael Waltrip is gone I can’t stand hearing Toyota ,Toyota Toyota , Napa, Napa Napa, Aarons, Aarons, Aarons the dream machine its like it is his own infomercial. If he is gone let me know and I’ll start watching again.