By admin | May 18, 2009
By Richard Allen
Joey Logano is young and is no doubt fairly tech savvy. So, in his campaign to capture the fan vote and get into the Sprint All Star Challenge he was able to use such new fangled technology as Facebook, twitter and his own web site. Still, was anyone else surprised when ‘Nature Boy’ Ric Flair called his name as the fan choice to move on to the Challenge after he failed to get into the race by other means?
Even with technology at his disposal, the 18 year old Logano has few accomplishments in NASCAR and has had very little time to build up a fan base.
Bill Elliott, as one example, has raced since before Logano was even born and was voted the sport’s most popular driver something like 1,000 times(maybe a slight exaggeration).
Among the other drivers in the running, Robby Gordon has a fairly significant fan following. A.J. Allmendinger has amassed a nice following in a short time and has had his very attractive wife sporting a T-shirt urging folks to vote for her husband. David Reutimann, Jamie McMurray and Brian Vickers have fan clubs and groups of supporters.
I know the Home Depot commercials claim that Logano has 300,000 of that company’s employees behind him but that is only a commercial after all.
I’m not saying that Logano doesn’t have a legitimate legion of fans. Obviously, he does have something going for him because he won the vote(and I’m not claiming any sort of conspiracy either). After all, he has the powerful Joe Gibbs Racing/Home Depot public relations machine behind him.
All I’m saying is that I was surprised when his name was called and I bet I’m not the only one.
Richard Allen is a member of the National Motorsports Press Association. His weekly column appears in The Mountain Press every Wednesday.
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