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Finding a sponsor for Robby is more important than finding a sponsor for Danica

By admin | November 15, 2009

By Richard Allen

In the past few days a great deal of attention has been paid to the fact that JR Motorsports may or may not be able to find enough sponsorship to support that team’s effort to bring Dancia Patrick to the Nationwide Series of NASCAR.

Receiving a bit less attention has been the fact that Robby Gordon Motorsports may be forced to significantly reduce their schedule in 2010. As of now, RGM only has enough backing to compete in eight NASCAR Sprint Cup races.

While Patrick, the much talked about female IndyCar driver, would garner much media attention if she were to come to NASCAR, Robby Gordon’s participation may be more important because of the need to actually have cars racing in the sport’s top division.

Gordon has campaigned fulltime in the Sprint Cup division since 2002. He has served as his own boss with his own team since 2006.

It is this very type of team that NASCAR needs. Gordon represents a dying breed of men who are willing to go their own way, work hard and take risks for the betterment of the sport of racing. The sanctioning body would be well served in the long run to help teams such this to land sponsors, even if it meant giving up one of their own backers.

NASCAR has shown no interest in reducing the number of cars to start a race from 43 so keeping teams like this alive is vital.

However, with all the hype surrounding Patrick it is almost a certainty that every possible effort will be made to land her in a NASCAR ride next year. NASCAR as an organization has shown an unquenchable desire to chase after glitz and glamour over substance. They have demonstrated this in their choices of racing venues, marketing campaigns, playoff systems and rule changes. So, why would this situation be any different?

The bottom line will ultimately boil down to the fact that NASCAR needs Robby Gordon and more of his type, guys who race because they love it and have made it their lives. However, NASCAR wants Danica Patrick because she will provide a quick media pop, which is what the suits in charge of this sport seemingly crave.

Danica Patrick will come and go, just wait and see. The question is, what will be left behind when she is gone and so is Robby Gordon and the others like him?

Richard Allen is a member of the National Motorsports Press Association. His weekly column appears in The Mountain Press every Wednesday.

Topics: Articles |

5 Responses to “Finding a sponsor for Robby is more important than finding a sponsor for Danica”

  1. zhills fan Says:
    November 16th, 2009 at 4:48 am

    Rich, you hit the nail on the head again. Hendricks, Gibbs, Roush are monopolising the sport and no one is liking it!! Single car teams cannot even compete, let alone win a race. Before long only the have’s will be able to get sponsorship and then NASCAR will be just a spot in history. No fans, no sponsors = disaster. (Look what happened to IROC, the COT is heading in the same direction)

  2. Jerome Says:
    November 16th, 2009 at 8:27 am


    You are fast becoming the column I most like to read. You are so right. I admit that I am a big Robby gordon fan but he, and others like him, are the last small thread of a past era of NASCAR. I miss the days when a “little guy” could actually have a chance to win. Nowdays the little guy not only does not have a chance to win, but has little realistic chance of even being able to field a team. NASCAR has become less about talent, hard work and desire, and more about “the brand” (Danica’s word I believe” and the ability to generate hype. I hope Robby can find sponsorship (as well as Joe Nemechek, Dave Blaney, et al). Robby not being out there would be another in a growing list of reasons that will cause me to find other ways to spend my Sundays.

  3. The Old Guy Says:
    November 16th, 2009 at 9:58 am

    Does NASCAR really need Robby Gordon? IMHO, yes. and, Rich, you have it right again.

    NASCAR will go to any length to bring Danica Patrick to the CUP Series. I just wonder if they’ll hold a race somewhere, at which only half the teams participate, giving Danica, and Jr., a chace to win a race?

  4. Cotton Says:
    November 16th, 2009 at 11:53 am

    Very good column, Rich, and very true. NASCAR becomes less interesting every year as not only single car teams, but even two and three car teams seem unable to compete with the multi-car teams. In fact, it’s becoming difficult for even multi-car teams to compete with the multi-team conglomerates such as Hendrick/Stewart-Haas or Roush-Fenway/Yates/RPM. I can see a day when there is basically one Chevrolet team, one Ford team, one Dodge team, and one Toyota team. And, of course, none of them will drive Chevrolets, Fords, Dodges, or Toyotas because NASCAR has chosent to become a spec car series.

  5. Joe in Pittsburgh Says:
    November 16th, 2009 at 5:31 pm

    I agree that this is another great article regarding lesser thought about issues. Sad thing is,noone in charge down in Daytona seems to care about these “lesser” problems popping up. No wonder the racertainment stinks anymore. Will the last non-Hendrick Motorports fan out the door please turn out the lights.